Yoto Partners With Global Empowerment Brand, Rebel Girls, to Offer An Award-Winning Podcast for Kids
NEW YORK, August 16, 2022: Yoto, the audio platform for kids behind the critically acclaimed and award-winning Yoto Player and newly launched Yoto Mini, has today announced their partnership with Rebel Girls, a global empowerment brand dedicated to raising the most inspired and confident generation of girls, to offer select episodes of the Goodnight Stories for Rebel Girls podcast for free on the Yoto App.
Good Night Stories for Rebel Girls, based on the New York Times bestselling book series of the same name, amplifies stories of real-life extraordinary women throughout history, geography, and profession in an innovative fairy-tale format. Yoto’s offering of the award-wining podcast series will include those episodes released via Rebel Girls’ RSS feed. Past stories of barrier-breaking women have included Frida Kahlo, Ruth Bader Ginsburg and Naomi Osaka, among the nearly 175 audio stories in the Rebel Girls collection.
Ben Drury, CEO of Yoto says, “Yoto empowers children to use their curiosity, creativity and imagination, making this partnership with Rebel Girls a natural extension of our core values. We look forward to welcoming this new addition within our Yoto Community and hope the podcast helps families explore these iconic stories in an all-new way.”
The Yoto App is a unique extension of the brand’s award-winning players offering ever-changing audio for families to enjoy at the click of a button. In addition, the Yoto app allows parents to control their child’s Yoto Player remotely while also offering unique bedtime features such as a range of sleep sounds that play continuously and a selection of bedtime music to help your child unwind.
The Goodnight Stories for Rebel Girls podcast release is just the start of this exciting partnership. Audio cards with more Rebel Girls stories are set to be released in 2023 within Yoto’s extensive audio library for children to enjoy.
Yoto is an interactive screen-free audio platform for kids that boasts a catalogue of stories, songs, activities and more that inspires creative play, learning, and puts kids safely in control of playtime.
Inspired by Montessori principles, Ben Drury and Filip Denker founded Yoto in 2017. The very first Yoto Player launched on Kickstarter, then sold out in 2019. The second generation Yoto Player was re-designed with renowned design agency, Pentagram, and launched in early 2020. Most recently in 2021, Yoto launched the Yoto Mini, the newest, more petite, and portable generation of Yoto’s audio player made for on-the-go audio adventures.
Now available worldwide, Yoto has been listed as one of Time’s Best Inventions of the Year
2020 and featured on top lists such as The New York Times’ Wirecutter list of “Best Things We Bought in 2021.” Yoto has also been recognized as a winner of prestigious awards including House Beautiful’s 2021 Family-Approved Awards, Popular Mechanics’ 2021 Game and Toy Awards, Oppenheim Toy Portfolio’s Gold Seal Award 2022, and USA Today’s Best Overall Audio Player of 2022. In addition, Yoto has been shortlisted for a number of awards including Design Week, ISDA IDEA, Core 77, Fast Co., D&AD, Dezeen and Mother & Baby.
Yoto’s platform features both original content and audio that has been licensed or co-created with partners such as, but not limited to, PRH, Macmillan, Sony, Disney, Marvel, LEGO, Roald Dahl Story Company, HarperCollins, Hachette, Bonnier and Scholastic.
About Rebel Girls
Rebel Girls is a global, multi-platform empowerment brand dedicated to helping raise the most inspired and confident generation of girls through content, experiences, products, and community. Originating from an international best-selling children’s book, Rebel Girls amplifies stories of real-life, extraordinary women throughout history, geography, and field of excellence. With a growing community of 20 million self-identified Rebel Girls spanning more than 100 countries, the brand engages with Generation Alpha through its book series, premier app, podcast, events, and merchandise. To date, the company has sold more than 8 million books in 49 languages and reached 18 million digital audio listens. Rebel Girls award recognition includes New York Times bestseller list, 2022 Apple Design Award for Social Impact, multiple Webby Awards for family & kids and education, Common Sense Media Selection and iHeart Media Podcast nomination among many others.